CLIENT: THE PLAYFUL PEOPLE (SINGAPORE)

CLIENT’S BRIEF:

• Client provides professional development training to teachers
• Enjoyment in learning is a key goal for the client

PROPOSED SOLUTION:

• Stylised the Chinese character 学 (learning) as the main motif in the logo design
• Smiling and dancing figure to embody the client’s vision of enjoyment in learning
• Opted for a bold and simple font yet portraying some degree of fun and play that the client aimed to provide

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