The Playful People

CLIENT: THE PLAYFUL PEOPLE (SINGAPORE)

CLIENT’S BRIEF:

  • Client provides professional development training to teachers
  • Enjoyment in learning is a key goal for the client

PROPOSED SOLUTION:

  • Stylised the Chinese character 学 (learning) as the main motif in the logo design
  • Smiling and dancing figure to embody the client’s vision of enjoyment in learning
  • Opted for a bold and simple font yet portraying some degree of fun and play that the client aimed to provide

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