CLIENT: ALUCRAFT ALUMINIUM PTE LTD (SINGAPORE-CHINA)

CLIENT’S BRIEF:

• Client wanted a revamp to their dated existing ‘double A’ 2D logo, with serif type
• Client requested a metallic ‘3D’ look to their logo

PROPOSED SOLUTION:

• Created a “raised” ‘3D’ logo that is updated from their previous ‘double A’ branding
• Opted for a cleaner, more streamlined type and placement, giving emphasis to the company’s name

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