CLIENT: PIONEER CLEANING SERVICES (AUSTRALIA)

CLIENT’S BRIEF:

• Client wanted a new logo following the company’s revamp
• Client requested full text of “Pioneer”, “Cleaning” and “Australia” to be included

PROPOSED SOLUTION:

• Stylised “P” to look like brush bristles and movement of a wipe
• Green used instead of the usual blue to reiterate company’s recent push for more environmentally-friendly cleaning products

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