CLIENT: SCHUH:FU SHOES (SINGAPORE)

CLIENT’S BRIEF:

• Client wanted a “funky”/”quirky” design to complement the footwear she was distributing and retailing
• Client required that “fu” be treated as a distinct element in the design while maintaining a coherent look with the first part of the name “schuh”

PROPOSED SOLUTION:

• Stylised the 2 “h”s into feet/legs with footwear
• Opted for a bold and tilted composition to suggest the “funky”/”quirky” that are part of the character of her products
• Also provided monotone version and namecard design

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