Schuh:fu

CLIENT: SCHUH:FU SHOES (SINGAPORE)

CLIENT’S BRIEF:

  • Client wanted a “funky”/”quirky” design to complement the footwear she was distributing and retailing
  • Client required that “fu” be treated as a distinct element in the design while maintaining a coherent look with the first part of the name “schuh”

PROPOSED SOLUTION:

  • Stylised the 2 “h”s into feet/legs with footwear
  • Opted for a bold and tilted composition to suggest the “funky”/”quirky” that are part of the character of her products
  • Also provided monotone version and namecard design

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