CLIENT: MORE THAN MILK (SINGAPORE-AUSTRALIA-UK)

CLIENT’S BRIEF:

• A family-oriented logo that shows the importance of support for breastfeeding
• Logo to include company’s name

PROPOSED SOLUTION:

• Golden droplet design to signify the importance of breast milk
• Family of 3 (with breast-fed baby) is depicted with simple strokes that complement the curves of the droplet
• Kept font clear and spaced out while emphasising on the 1st and last words to balance with the golden droplet on the left

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