CLIENT: GREENWELL ENERGY (SINGAPORE-CHINA)

CLIENT’S BRIEF:

• Requires a contemporary and simple logo that captures the essence of technology and energy management
• Prefers a green-blue colour scheme
• Logo to include the name of the company
• Requires namecard design and powerpoint template design
• Namecard design to include their wechat QRcode

PROPOSED SOLUTION:

• Design inspired by rattan basket’s interlocking weave, to symbolise the company’s goal of linking up stakeholders and consumers
• The stylisation produced a logo that looked like a set of ascending switches (to show the ambition of the company) and digital pixels (with reference to technology)
• Provided a slight gradation of tones from top to bottom
• Opted for san serif font

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